Before we start executing on your strategy, we work with you to clearly define your goals and set key performance indicators (KPIs) to measure success. Common KPIs we consider include:
- Website traffic
- Lead generation (form submissions, calls, etc.)
- Sales conversions
- Engagement metrics (clicks, shares, comments)
- Return on Ad Spend (ROAS)
- Brand awareness and sentiment
These KPIs serve as the benchmarks for tracking the effectiveness of our marketing campaigns and ensure we are aligned with your business objectives.